Media Relations Program

What we do

This five-day media relations training course covers full spectrum of media relations skills. You will master the media landscape, news values and journalist psychology, and learn innovative media engagement tactics including online. You will refine your spokesperson skills in videotaped role-play interviews with expert feedback coaching.

Modules

This course covers the following modules:

Media interview training
Essential media relations
Creativity in communications and PR
Press conference management
Strategic media engagement

Who should attend?

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for managers, executives, communication and PR professionals seeking a rounded skill-set in handling the media.

This course is recommended for anyone who could perform better at public speaking.

Learning outcomes

After this course you will be able to:

Navigate clearly through the landscape of media, journalists and news
Make strong news judgments to secure prominent coverage
Pitch stories effectively to journalists to get even borderline stories published
Engage the media proactively using creative PR platforms and techniques
Conduct media relations online
Prepare and coach spokespeople for encounters with journalists
Give strong and confident media interviews
Plan and manage professional press conferences