Digital Marketing & Communication skills

DIGITAL MARKETING STRATEGIES 

Overview

The modern consumer is constantly evolving, as are the marketing technologies businesses use to attract and connect with potential customers. It is important for business leaders and other professionals to understand the changes in consumption, expectations and digital adoption in order to reach a wider audience and create long-lasting engagement. By gaining key insights on the impact the Internet and social media have on consumer behaviour, you can transform the marketing strategies, processes and frameworks that are vital to growing your business and/or market share.

This program is designed to give participants in-depth knowledge of what marketing means in the digital world. Participants will be exposed to current practices in the digital marketing landscape via recorded video lectures by industry experts, peer discussions, a real-world case analysis, and more throughout the programme.

Whom Is This Programmed For?

If your role includes building a brand for your company, leveraging customer journey insights to drive better engagement, developing communication strategies for the digital age, or creating better solutions for clients that are based on the latest in digital marketing and analytics, you will benefit most from this programme.

Course Methods:

The course is delivered through a combination of lectures and practical sessions. The lecturer will use interactive learning methods such as discussions, group work, exercises, assignments, and quizzes to ensure effective learning and understanding of the course objectives.

MODULES